upside mimi ᴉɯᴉɯ uʍop is Jupiter Artland’s new permanent outdoor installation by Scottish artist Rachel Maclean. This ground-breaking new commission is the first time Maclean has worked entirely with cartoon animation and at an architectural scale.
Combining animation and architecture, upside mimi ᴉɯᴉɯ uʍop takes the form of an abandoned high-street shop, sited within the woodland at Jupiter Artland. Responding to an invitation from Jupiter, Maclean has taken her inspiration from commercial spaces as sites of desire, combining this with the role forests play within fairy tales, being at once places of magic, of danger, of transformation and where the normal rules of daily life no longer apply. At the end of a woodland path, a toy shop – seemingly abandoned and derelict on the outside – will, on entering, reveal itself to be the upside-down world of cartoon princess Mimi. Maclean’s first fully animated heroine, Mimi is a darkly arch character for our generation who invites us into the topsy-turvy world of end-game capitalism; a 21st century fairy-tale about consumerist desire.