Edinburgh Art Festival

Wendy McMurdo, Avatar (i), 2009

Reveal/Reset
Digital culture is pervasive and ever-evolving. The Alt-w Fund supports experimentation with new media, as both artistic subject and as creative tool. The focus for 2008/09 was to support projects which dynamically engage audiences beyond the traditional screen.

The exhibition Reveal/Reset reflects our information-rich world where attention is a commodity. As consumers we filter, as creators we share. In response, we forge new paths. The featured artworks by Benjamin Dembroski, Distance Lab, FOUND Electronics, Alex Hetherington, - in the fields, Sarah Kettley, Wendy McMurdo and Paul Holmes, Thomson & Craighead and Emma Tolmie engage with these accelerated times and their dispersed networks of communication.

The distribution of Alt-w Fund awards is managed by New Media Scotland and funded by Scottish Screen and the Scottish Arts Council.